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A Potted History of Williams the Bakers

Champion Bakers

Good Wholesome Bread

Delicious Cakes

Seasonal Favourites

All Hand Made

Our History...

Three generations of Williams have been bakers at Wool since LGN Williams moved to Wool in 1928.  In 1957 his son Edward, and his wife Betty, took over the business and built a new bakery on The Cross, where today, after several extensions and changes, all production still takes place.  Their son Clive joined the business in 1977 after 5 years at Bakery College.  In 2009 they took over The Dorset Flapjack Company producing 18 different flavoured flapjack bars that are sent around the country and even exported to Spain, Switzerland, Holland, Germany and the Canary Islands!

All our products are made from tried and tested recipes, many unique to us.  We have mechanised where possible to keep costs down without affecting the quality, this keeps us competitive in the very difficult times that we are now in.  It is always quality first with Williams the Baker. 

Our Flapjack Flavours:

Apple & Apricot
Apple, Sultana & Cinnamon
Cherry & Coconut
Cherry & Sultana
Chocolate, Fruit & Nut
Mixed Boxes
Triple Chocolate
Vanilla Fudge
White Chocolate
White Chocolate with Fruit

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